International Business
Year / Semester: 
5th Semester

This course aims to acquaint the student with the essentials of the global business environment which is necessary in view of the falling boundaries of global business.


Introduction to International Business, The International Business Environment Global Strategies, Global Strategies: Some Indian Experiences, Global Alliances, Mergers and Acquisitions, Global Customer's Profile and Behavior, Building Global Brands, Global Distribution and Supply Chain Management, Systems Approach to Globalisation, The Future International Business

Suggested Readings: 
  1. John. D.Daniels and Lee H.Radebaugh, ‘International Business’, Pearson Education Asia, New Delhi, 2000.
  2. Richard M.Hodgetts and Fred Luthans, International Management’,Tata McGraw Hill, New Delhi, 2003.
  3. Charles W.L.Hills, ‘International Business’, Tata McGraw Hill, New Delhi, 2005.
  4. Francis Cherunilam, International business, wheeler publication.
  5. Anand K.Sundaram and I. Stewart Black, ‘The International Business Environment’, Prentice Hall of India, New Delhi, 2001.
  6. Michael R.Czinkota, IIkka A.Ronkainen and Michael M.Moffett, ‘International Business’, Thompson, Asia, Bangalore, 2003.
  7. Don Ball and Wendell McCulloch, ‘International Business’, Irwin McGraw Hill, New York, 1999.
  8. Roger Bennett, ‘International Business’, Pitman publishing, New Delhi, 2000.