BBA404

Business Research Methods
Year / Semester: 
4th Semester
Objective: 

The objective of this course is to have a general understanding of Research Methodology and Statistics as applicable to Business Management and its use and relevance in areas of Management Research

Credits: 
6

Decisional Research: Definition and Scope; Role of Decision maker and research; Identification of problems; decision steps and research objectives, uncertainty and decision research, Research Design: Descriptive, Exploratory, Descriptive, Diagnostic and Experimental. Data Collection: Secondary and Primary Data sources; Techniques of Data Collection; Sampling: Procedure, Probability and Non-probability sampling; Sampling errors; Tabulation of Data; Attitude Scales and measurement of attitude. Data Analysis: Interpretation and presentation; basic consideration in choice of analysis and statistical techniques; hypothesis testing; tests of significance; chi-square analysis. Report Writing: Substance of Research Based Reports, Formats of reports, Report writing Technique and Final Presentation of the report.

Suggested Readings: 
  1. C.R. Kothari, Research Methodology – Methods and Techniques, Wiley International Ltd., New Delhi
  2. William J. Goode & Paul K. Hatt, Methods in Social Research McGraw- Hill, New Delhi
  3. C.A. Moser & G. Kalton, Survey Methods in Social Investigation
  4. P.L. Bhandar Kar & T.S. Wilkinson, Methodology and Techniques of Social Research, Himalaya Publishing House, Delhi
  5. V.P. Michael, Research Methodology in Management, Himalaya Publishing House, Delhi
  6. V.P. Michael, Communication and Research for Management, Himalaya Publishing, Delhi
  7. S.R. Bajpal, Methods of Social Survey and Research, Kitab Ghar, Kanpur
  8. M.H. Gopal, An Introduction to Research Procedure in Social Sciences, Asian Publishing House, Bombay