BABM108

ENTREPRENEURSHIP DEVELOPMENT AND COMMUNICATION SKILLS
Year / Semester: 
2nd Semester
Objective: 

To enable student to acquire the skills necessary and developing new, committed entrepreneurs, gain competence in communication and train them in communicating efficiently in the workplace and professional contexts.

Credits: 
4

Entrepreneurship, Entrepreneurship Development, Environment and Decision Making Processes, Entrepreneurs, An Overview Of The Economy, Agricultural Processing Industry Overview And Incentives And Subsidies, Concept Of Project And Project Classification, Venture Capital, Contract Farming & Joint Ventures And Public Private Partnership, Corporate Social Responsibilities, Communication, Group Discussions, Effective Speaking, Writing. Reading & Listening Skills, Structure of English Grammar.

Suggested Readings: 
  1. David H. Holt, “Entrepreneurship: New Venture Creation,” Prentice Hall, 1992.
  2. Brigitte Berger, “The Culture of Entrepreneurship,” SAGE Publications, Inc.1993.
  3. K. Nagarajan, “Project Management,” New Age International, 2004.
  4. Vasant Desai, “Dynamics of Entrepreneurship Development,” Himalaya Publishing House, 2001.
  5. Chaturvedi, Mukesh Chaturvedi, “Business Communication: Concepts, Cases And Applications,” Pearson Education, 2004.
  6. Mary Ellen Guffey, “Business Communication, Process and Product,” Thomson Learning, 2002.
  7. Lesikar, Flatley, “Basic Business Communication,” 2005.
  8. Penrose, Rasberry, Myers, “Advanced Business Communication,” Thomson Learning, 2002.