MM2204

Industrial Marketing
Year / Semester: 
4th Semester
Objective: 

The purpose of this course is to develop an understanding among the students about the various concepts of Industrial Marketing, which are helpful in developing sound marketing policies for industrial goods.

Credits: 
6

Industrial Marketing Landscape, Industrial Markets, Goods and Customers, Industrial Buying Behaviour, Industrial Market Segmentation, Industrial Marketing Planning, Industrial Product Planning and Development, Industrial Product Pricing, Industrial Advertising and Sales Promotion Industrial Marketing Research

Suggested Readings: 

1. Industrial Marketing – Hill, Alexander, Cross
2. Industrial Marketing – Analysis, Planning and Control – Reeder, Brierty, Reeder
3. Industrial Marketing – P K Ghosh
4. Industrial Marketing – Hawaldar