Rural Marketing
Year / Semester: 
4th Semester

The strong emergence of rural markets has made every company to focus there. This course aims at providing the students the understanding of rural markets and consumers so that they can exploit them in a better way.


Rural Market Environment, Rural Demand and Rural Market Index, Problems in Rural Marketing Marketing of Agricultural Inputs, Marketing of Consumables and Durables, Marketing of Agricultural and Cottage Industry Products, Role of Financial Institutions in Rural Marketing Role of Cooperative Institutions in Rural Marketing, Rural Marketing Strategies

Suggested Readings: 

1. Pradeeo Kashyap and Siddhartha Raut, “The Rural Marketing”, Biztantra, New Delhi, 2004.
2. Ram Kishen, “New Perspectives in Rural and Agricultural Marketing”, Jaico Publishing House, Mumbai 2005.
3. Krishnamachariyula, “Rural Marketing text of cases”, Person Education, 2002.
4. Krishnamachariyula, “Cases in Rural Marketing”, Person Education, 2003.