BTS203

International Tourism
Year / Semester: 
2nd Semester
Objective: 

To equip the students with necessary knowledge on International Tourism trends and the related aspects, so that they could deal with planning, marketing or management of Tourism efficiently.

Block 1
Contemporary Trends in International Tourism

Unit 1 

Global Tourist Traffic Trends and Receipt Patterns Over the Years

Unit 2

Regional Distribution of International Tourist Traffic and Tourism Receipts, Regional Disparities and Tourism gap.

Unit 3

Dynamics of Tourist Outflows from Leading Tourism Market Countries - U.S.A. Germany, U.K. France, Spain, Italy, Canada, Japan and Australia with Special Reference to the Target Destinations and Demand Patterns.

Unit 4

Tourist Inflow Patterns to Popular Destination Countries – USA, France, Spain, Italy, China, Austria, Switzerland and Australia

Block 2
International Tourism in SAAR Region with Special Reference to India

Unit 5

State of International Tourism in Pakistan, Nepal and Bhutan

Unit 6

Performance of Bangla Desh, Sri Lanka and Maldives in International Tourism

Unit 7

India’s Place in International Tourism in Inbound and Outbound Perspectives

Unit 8

Geographic, Demographic and Psychographic  Segmentation of Effective and Potential  Tourism Markets of India

Unit 9

 Emerging  Trends of ‘Ethnic’, ‘Rural’, ‘Eco’, ‘Medical’, ‘Adventure’ and ‘MICE’ Tourism vis a vis Prospects of Indian Tourism

Block 3
Role and Contribution of Leading International Organizations in Promotion of Tourism

Unit 10

WTO

Unit 11

WTTC

Unit 12

PATA

Block 4
Some Key Perspectives of International Tourism

Unit 13

Impact of Major Political, Economic and Environmental Happenings on International Tourism

Unit 14

International Tourism in future perspective: Projections made by WTO and other Institutions

Unit 15

International Tourism, Global Understanding, World Peace and Communal Harmony

Unit 16

Measurement of Tourist Traffic and Receipt Patterns - Measurement Techniques and their Limitations