BTS603

MICE Tourism
Year / Semester: 
6th Semester
Objective: 

To accustom learners with the inevitable sub sector of Business tourism, claiming to be the highest revenue generator form of tourism in modern arena.

Block 1
MICE and Major Stakeholders

Unit 1 

Concept of MICE, Types of Meetings, Incentive Tours, Conferences and Events; Emergence of MICE Business in India and World

Unit 2

Socio Economic Importance of MICE Business in India and Competitiveness of India in MICE Business

Unit 3

Bidding for Events and Scheduling for Events, Role of event in Tourism Promotion

Unit 4

Major Stakeholders (Public and Private Sectors: Hotels, Airlines, Transport Companies, Travel Agencies etc.) in MICE Business and their contribution

Block 2
Meeting Process

Unit 5

Arrangement and Facilitation of Meetings: Venue, Timing, Equipments and other arrangements during Meetings

Unit 6

Arrangement for Participants in Meetings: Accommodation and Catering, Pre and Post Tours etc.

Unit 7

MICE Market in India: Internal and External

Unit 8

Incentive Tours Business and its Management

Block 3
Management of Conferences

Unit 9

Process of Planning and Organizing Events

Unit 10

Organizing International Conferences in India, Legal Formalities,

Unit 11

Managing Sports Events

Unit 12

ICCA International Congress & Convention Association, UIA Union Association Internationale in French speaking regions, ICPB, (Indian Convention Promotion Bureau in India), AACVB (Asian Association of convention and visitor’s Bureau)- Development and role

Block 4
Case Studies in MICE

Unit 13

Major Types of Events: Cultural Events, Festivals, Sports Events and Theme Events

Unit 14

Case Study of VIRASAT (Cultural Festival of Uttarakhand), Case Study of Yoga Festival of Rishikesh,

Unit 15

Case Study of Trade Fair Authority of India and its Activities.
Comparitive case studies of Suntec Park in Singapore and New Delhi

Unit 16

The role of marketing for event organization, Tools for marketing and promotion, The Marketing Process