BBA105

Introduction to Psychology
Code: 
BBA105
Year / Semester: 
1st Semester
Objective: 

The objective of this course is to provide the students the knowledge of Psychology and its application in organizational context.

Credits: 
6

Nature of Psychology: Approaches to Psychology, Scope of Contemporary Psychology, Research Methods in Psychology, Measurement in Psychology, Perceptions; Concept, Process, Absolute Threshold, Differential, Subliminal Perception. Dynamics of Perception: Perceptual Selection, Organization and Interpretation. Learning and Memory: Classical conditioning, Operant Conditioning, Concept of reinforcement, Cognitive learning, Short-term memory, Long-term memory, Improving memory. Personality and its assessment: Shaping of personality-Trait Approach, Social approach, Psychoanalytic approach, Phenomenological approach, Personality assessment. Emotion: Theories of Emotions, Optimal level of arousal, Stress Frustration, Reaction of Frustration, Anxiety, Defence Machanism, Stress, Attitude formation and change.

Suggested Readings: 
  1. Atkinson, R.L., Atkinson, R.L., Hilgard E.R., Introduction to Psychology, New York, Harcourt Brace, Joanovich.
  2. Smith R.R., Sarason I.G., Sarason B.R., Psychology. The frontiers of Behaviour, New York, Harper & Row, Publihsers.
  3. Mc Connell, J.V. Understanding Human Behaviour, New York, Halt Rinehart and Winston.
  4. Hotersall, D. Psychology, London, Charles & Merrill.
  5. Clifford T. Morgan & Others: Introduction to Pscyhology.
  6. Robert A. Barons; Psychology, Prentice Hall of India, Ltd., India, New Delhi.