TS-01

Foundation Course in Tourism
Code: 
TS-01
Year / Semester: 
1st Year
Objective: 

To acquaint students with the fundamentals of Tourism providing them a vivid image of Tourism industry as a whole.

Credits: 
8

Block : 01 Tourism Phenomenon

Unit 1 Understanding Tourism – 1

Introduction, Tourism phenomenon, what is tourism? Concepts, Tourism: forms and types, future trends

Unit 2 Understanding Tourism – 2

Introduction, he changing trends, purpose of tourism, special interest, alternative Tourism, other determinants

Unit 3 Historical Evolution and Development

Introduction, the need for history of tourism, sources of data, periodisation and concepts, Ancient period, Early Empires, Silk route, Pilgrimage, Grand tour, Transition to modern tourism, modern tourism in india

Block: 02 Tourism Industry

Unit 4 Tourism System

Introduction, Concepts, Demand-led system, Supply related problems, Tourism impacts

Unit 5 Constituents of Tourism Industry and Tourism Organisations

Introduction, Tourism Industry, Constituents, Tourism organizations, Internationsl organizations, Government organizations in India, Private sector organizations in India

Unit 6 Tourism Regulations

Introduction, Inbound-Outbound travel regulations, Economic regulations, health regulations, Law and order regulations, accommodation and catering regulations, environment protection and conservation

Unit 7 Statistics and Measurements

Introduction, Statistics: Definition and uses, Statistical measures, Need for tourism statistics, problems of measurement, methods of measurement, world tourist arrivals and receipts, Tourism statistics in India, Estimates of foreign exchange earnings

Blcok: 03 Tourism Services and Operations- 1

Unit 8 Modes of Transport

Introduction, Development of means of transport, Road transport, Rail transport, Water transport, Air transport, Role of transport in tourism, Towards a national transport policy

Unit 9 Tourist Accommodation

Introduction, Various types of accommodation, some principal considerations, who uses tourist accommodation, how to get information, A proposal for a camp resort

Unit 10 Informal Services in Tourism

Introduction, Dimensions of the informal sector, Souvenir sellers in open-air stalls, street guides (Touts)

Unit 11Subsidiary Services: Categories and Roles

Introduction, Common services, Destination specific services, catering to diverse needs, The arguments of Jobs

Unit 12Shops, Emporiums and Melas

Introduction, The village and small town ‘Haat’, Seasonal and festival melas, The emporiums, Private shops, Boutiques and Co-operative outlets, Marketing organizations at grassroot level, Artisans and craft people, Dilli Haat

Block: 04 Tourism Services and Operations – II

Unit 13 Travel Agency

Introduction, Travel agency, Operations, Facilitation, Additional responsibilities

Unit 14 Tour Operators

Introduction, Tour operator and Operations, Main Partners, Package tours, Planning a tour, Costing a tour, Marketing material, Tourist transport operations

Unit 15 Guides and Escort

Introduction, Defining guides and escorts, role of the guide, guiding as a technique, escorting a tour

Unit 16 Tourism Information

Introduction, Importance of Information, Sources of Information: Govt. Agencies, Sources of Information: Private agencies, Sources of Information: Media

Block: 05 Geography and Tourism

Unit 17 India’s Biodiversity: Landscape, Environment and Ecology

Introduction, Geography of India, Ecology of India, Environmental concerns

Unit 18 Seasonality and Destinations

Introduction, Seasons and climate, seasonality in tourism, festival season, measurement of seasonality, destination management, marketing and employment, destination

Unit 19 Map and Chart Work

Introduction, Maps and charts: Relevance, History of maps, Types of maps, map language and terminology, How to read a map, types of chart, some useful maps and charts

Block – 6 Tourism Marketing and Communications

Unit 20 Tourism Marketing – 1:

Relevance, Product Design, Market Research Introduction, What is marketing?, Marketing mix, segmentation and Target market, The service product, Product in tourism, Core and peripherals, Product design, Positioning, market research

Unit 21 Tourism Marketing – 2:

Promotional Events, Advertising Publicity, Selling Introduction, Promotional events, Advertising, Publicity, Public relations, Personal selling, Merchandising

Unit 22 Role of Media

Introduction, Media: meaning and kinds, media terms, media differences, media research, media image, media costs, media planning,

Unit 23 Writing for Tourism

Introduction, Travel writing: Past and contemporary, Pre-requisites, tools nad qualities, writing for tourism: Categories

Unit 24 Personality Development and Communicating Skills

Introduction, Personality development: Physical aspects, Hygiene, habits and fitness, Communicating skills, Listening and speaking, Voice, Telephone conversation, Non-verbal communication

Block-7 Tourism – The Cultural Heritage

Unit 25 Use of History

Introduction, History as tourism product, Myths, fables and history, Use of History in tourism

Unit 26 Monuments and Museums

Monuments-The ancient period, Monuments- later period, Museums

Unit 27 Living Culture and Performing Arts

Introduction, What is living culture?, The ritual arts, Performing arts

Unit 28 Religions of India

Introduction, Religious diversity in India, Hinduism, Islam, Buddhism, Jainism, Christianity, Sikhism

Block- 08 Tourism – Planning and Policy

Unit 29 Tourism Policy and Planning

Introduction, Need for tourism policy and planning, Policy initiatives 1982, Tourism and Planning commission, National action plan, 1992

Unit 30 Infrastructural Development

Introduction, Aspects to be considered, Infrastructure, International standards, Management of Infrastructure, Bottlenecks and shortcomings, Alternative viewpoints

Unit 31 Local Bodies, Officials and Tourism

Introduction, Local bodies in India, Local bodies and tourism, Reasons for poor performance, Measures for improvement

Unit 32 Development, Dependency and Manila Declaration

Introduction, Development- Dependency debate, Tourism in the third world Block- 09 Tourism Impact

Unit 33 Economic Impact

Introduction, Employment, Income, Foreign Exchange Earnings

Unit 34 Social, Environmental and Political Impacts

Introduction, Socio-cultural Impact, Sex Tourism in Asia, Environmental Impact, Political Implications

Unit 35 Threats and Obstacles to Tourism

Introduction, Understanding Threats and Obstacles, Civil Unrest, Crime and Arm twisting, Redtapism and Bureaucracy, Trained manpower and awareness, Ignoring domestic tourists, Tourism flows and impactss

Suggested Readings: 
  1. McIntosh et.al (1995): Tourism, Principles, Prentice Hall, Philosphies, Wiley
  2. Mill and Morrison (1992): Tourism systems, Prentice Hall
  3. Negi, J. (1990): Tourism And Travel Concepts and Principles, Gitanjali Publishing House
  4. BaskartA.J and Medlik, S. (1998): Tourism Past, Present and Future, ELBS
  5. D Pearce, Tourism Today: A geographical Analysis, Longman
  6. R.N.Kaul, The Dynamics of Tourism
  7. VNR’s Encyclopedia of Hospitality and Tourism
  8. Tourist Business, Donals Lundberg
  9. General Geography of India, NCERT, New Delhi
  10. A social and Economic Atlas of India, Oxford university press, Delhi, 1987